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Norm.
Cult of Norm Substack
CONTACT
Norm.
Cult of Norm Substack
CONTACT
Cult of Norm Substack
The green hero survey (2009)
John Rooks 3/6/25 John Rooks 3/6/25

The green hero survey (2009)

In 2009, we surveyed 450 consumers to learn a little about sustainability, authenticity and influence. That was the intent behind the Green Hero Survey. (Bonus: We also included a Green Villain survey).

Download a copy here. It’s old and free.

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100 Green Ads Language Study (2011)
John Rooks 3/11/19 John Rooks 3/11/19

100 Green Ads Language Study (2011)

100 Green Ads Language Study

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NORM.Culture and Communications

On a mission to make sustainability the norm.